Powered by AI: How tech integrations help leverage brand power

Direct Sourcing is a powerful strategy for successful talent acquisition, but it’s also a significant time commitment. Building solid talent communities while leveraging a company’s natural brand power can be overwhelming without the proper tools. 

Many clients are turning to talent acquisition software and technology to better market themselves while making use of their brand voice.  Artificial Intelligence (AI) is rapidly becoming a necessary addition to any company’s toolbox. 

Today, we explore what you need to know about this technology and how it can help increase your branding advantage. 

Why using AI is the intelligent move – benefits of AI-optimization

AI is becoming a ubiquitous tool used in every facet. The music industry was shocked when a new  Drake/The Weeknd collab came out, only to find out it was created using AI software. Twitter had quite a bit to say about the Pope’s fashion choices when a photo of  him in a white puffer coat began circulating. Again, it turns out the picture was completely fake and was made using AI software.  

Talent acquisition is another field where AI is becoming essential. 

The hiring landscape is ever-changing. Companies are struggling with talent shortages and a changing economy, which increases the need for a contingent workforce. 

In such a competitive environment, quality talent is harder to source. This situation is made more complicated by a curation sector that is already stretched thin, with acquisition teams  searching for sourcing efficiencies and focused curation processes. 

This is where a company’s natural brand power comes in. Through Direct Sourcing, businesses are able to leverage their best qualities and reach while attracting top talent. Candidates who are already bought into a company are less likely to look for a new position soon after their hire date, increasing retention. 

AI has played a significant role in this process.

On-the-ball talent acquisition teams are learning to incorporate AI into their everyday processes. The benefits are proving to be tremendous. Here’s how the right tools can improve your marketing reach and branding potential:

  • Increase your engagement through well-written social posts and emails. Generative AI tools allow users to quickly up their marketing game by writing concise, engaging content using simple prompts. This is especially useful when trying to highlight your company’s brand through texts, emails, posts, career page content and more. 
  • Write better job descriptions to attract top talent.  Any experienced curator knows that inconsistent and poorly written job descriptions often cause top talent to skip over otherwise solid positions. TalentNet’s GPT-3.5 integration and job ad optimization feature, can automatically help curators properly leverage their brand through expertly crafted descriptions that focus on a company’s value proposition.
  • Guide skilled candidates to the right positions. Once you’ve succeeded in adding talent to your community, tools like TalentNet’s AI-powered job matching capabilities ensure companies are connecting applicants to the jobs that fit them best. 

Understanding Machine Learning and Natural Language Processing (NLP)

More and more, Curators are hearing the terms “Machine Learning (ML)” and “Natural Language Processing” with AI-assisted acquisition tools. Properly utilizing these technologies can significantly increase a company’s brand reach and marketing strategy. But what do they mean?

The Massachusetts Institute of Technology (MIT) describes ML as: “a subfield of artificial intelligence, which is broadly defined as the capability of a machine to imitate intelligent human behavior. AI systems are used to perform complex tasks in a way that is similar to how humans solve problems.” Related to this, NLP helps computers understand, interpret, and manipulate human language. Think of devices such as Siri and Alexa, which are all NLP-based. 

For curation purposes, ML and NLP fuels tools like TalentNet’s job matching feature discussed above, allowing companies to match candidates to jobs based on their career site activity, professional experience, and personal interests.

A question of security

Many candidates (and Curators) express concern over data privacy and security. For instance, the question of whether any personal information is stored or processed by an integration like TalentNet’s job optimization feature comes up often. The answer is a resounding no.

This solution is only designed for enhancing job description data. Personal information isn’t submitted to GPT, since this type of data isn’t included in job descriptions. TalentNet prioritizes data and privacy protection, which is why curators have complete control over the text being entered and must approve any text before it is sent for processing.

Get your AI curation on and improve your brand power

With so many AI tools and processes now at a curator’s fingertips, companies are more able to leverage their brand power while finding top talent. To learn more about TalentNet’s AI-powered solution, book a demo here.