The types of stories to tell in employer brand communication04 Aug 2022
An employer brand is distinct from a company’s customer-facing brand. Marketing the latter includes storytelling through ads and other marketing materials. But efficient employer branding also involves good storytelling. The intended audiences are your current and prospective employees. But what are the kinds of stories that you should tell in your employer brand communication? Mobility stories Stories which illustrate the talent mobility within...
Tips to ensure wide adoption of recruitment tech in your company28 Jul 2022
There are many benefits to using a recruitment tech platform including potentially reducing the time to hire and improving the quality of those hired. So, without further ado, here are the best practices to ensure wide adoption of a recruitment tech platform in your company. Communicate why it’s important for the company Make sure that the relevant teams know what you aim to...
Best practices to ensure an inclusive hiring process15 Jul 2022
A diverse workplace is beneficial on multiple levels. Aside from the social benefits it brings, companies with diverse teams are typically more productive, and are at the forefront of innovation. Ensuring a diverse workplace starts with having an inclusive hiring process. Here are the best practices for the same. Let your definition of diversity be broad Diversity is often defined along the lines...