The types of stories to tell in employer brand communication

An employer brand is distinct from a company’s customer-facing brand. Marketing the latter includes storytelling through ads and other marketing materials. But efficient employer branding also involves good storytelling. The intended audiences are your current and prospective employees. But what are the kinds of stories that you should tell in your employer brand communication? Mobility

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Tips to ensure wide adoption of recruitment tech in your company

There are many benefits to using a recruitment tech platform including potentially reducing the time to hire and improving the quality of those hired. So, without further ado, here are the best practices to ensure wide adoption of a recruitment tech platform in your company.   Communicate why it’s important for the company Make sure that

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Best practices to ensure an inclusive hiring process

A diverse workplace is beneficial on multiple levels. Aside from the social benefits it brings, companies with diverse teams are typically more productive, and are at the forefront of innovation. Ensuring a diverse workplace starts with having an inclusive hiring process. Here are the best practices for the same. Let your definition of diversity be

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The significance of talent community in overall talent management

A talent community is a group of job candidates or working professionals who can be accessed whenever you need to fill a new role. Those in the talent community could belong to any worker category- contingent, full time or freelancers. Here are the reasons why talent community is crucial in talent management. Cutting down cost

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Roadmap to successfully implement direct sourcing in your company

Direct sourcing helps you reduce cost of hiring and time to fill a role, among other things. But implementing direct sourcing requires a methodical approach which connects your company’s requirements with the program design. Here is the roadmap to implement direct sourcing in your organization. Be clear about your requirements The implementation of direct sourcing

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Elements of a successful talent recruitment strategy

Multiple factors make a talent curation drive successful. Some of these are often overlooked by recruiters. So, without further ado, let’s look at the components of a successful talent recruitment strategy.  Two-way communication Meaningfully engaging with talent is at the heart of all talent curation strategies. Among other things, this involves getting the right messages

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How to leverage recruitment marketing to your brand’s advantage

By following certain best practices, recruitment marketing could be leveraged to your brand’s advantage. Let’s see the ways how.   A personalized recruitment experience The best recruitment experience from the candidate’s perspective includes two elements: 1) It’s not over-long. 2) It’s customized to suit their persona and skills. Every candidate that enters the recruitment pipeline has

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The best strategies to nurture early career talent

From a talent acquisition perspective, it’s important to engage with talent on a long-term basis, whether there is a current relevant opening or not. But many recruiters don’t do this, instead relegating their engagement efforts to only when they recruit. This is especially true in relation to early career professionals. Given how they haven’t had

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Tips to nurture talent in recruitment marketing

The act of nurturing a job candidate begins once the candidate consents to receive communication from your company. Candidates typically provide this consent when they join your company’s talent community. For the nurturing to be successful, you should provide the candidates with content valuable to them at the right times. Let’s look at some of

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Elements to look for in a talent community tech platform

From helping reduce the cost of hiring to improving the quality of candidates hired, the benefits of having a talent community are many. Thankfully, there are tech platforms you could use to easily build talent communities. You just need to be aware of certain factors while choosing one, to get the most out of it.

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